According to Wikipedia the phrase "Hove, actually" can be explained thus:
A well-known reply by residents of Hove, usually humorous, when asked if they live in Brighton is "Hove, actually" thus maintaining a distinction with their less genteel neighbour. One source has identified the locally resident actor Laurence Olivier (who lived in Brighton) as the origin of the phrase. In the 1990s the Hove borough council used the slogan "Hove, Actually" to promote the town for tourism.
This image, created mainly because I wasted a morning building one of the famous Hove beach huts, deals with the fact that even some residents don't know where Brighton ends and Hove begins - it also shows how clever Scrabble is compared to Mike.
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